If you’re a small business…
and you aren’t making £3m-£5m in sales.
Then stop what you’re doing now and read this.
Because if you don’t change things, you’re going to get eaten alive by smarter competition…
Here’s the problem that small business struggle with: They aren’t making enough cash. Simple as that.
It feels like their balls are against the wall every single day. Paying the staff, stock, fixed costs, product development costs and on and on.
The pressure to keep the machine going makes small business owners stressed and erratic, which leads to worse decisions…
…and they throw more and more money into the machine. But things keep getting worse.
So here’s what you have to do: FOCUS ON SALES. Yep, it’s that simple.
Customer service? That can take a backseat. Perfecting your logo? Take a backseat. Optimising your website? Leave that for now.
Look, these things ARE important, don’t get me wrong. But they’re ancillary to sales! Because ultimately, cash Is king.
I’ll say that one more time: cash is king. And cash flow comes from sales. It’s the lifeblood of your business.
Sales is looked at as a bad thing, but it isn’t. I don’t care what business you’re in. If it isn’t making MILLIONS a year, then you need to immediately focus on sales.
All the other stuff needs to be de-prioritised. Make sure your customer service is good, that your website works, but devote far less energy to those things.
Over 80% of your energy should be diverted to sales. Think about it, even if you took out a loan to solve your cash flow problems…
…how are you going to pay it back?
By improving your cash flow! Which means sales, sales, sales. Without sales, you have no business… At best, you have a hobby…
So what can you do immediately to change your situation? I’m going to give you some advice to implement right now. 3 questions…
What can you do immediately in your business to get 5% more sales starting today?
Get specific, what action you can take.
It’s a simple question, and a simple exercise, but don’t let that put you off the effectiveness of answering this properly.
How can you stop focusing on the other less important things?
Things like your logo, formatting your website, customer service.
Finally, what would your business ACTUALLY look like if all you did was focus you and your team’s energy on making more sales?
Dial it down to a practical plan.
Go ahead. Whether that’s as simple as making a cold call to a key person. Focus for the next 90 days on making this a priority.
Go now, just do it!